Micheal A. Kamins: Sales & Marketing Disc 1 of 2 CD Track Listing

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Micheal A. Kamins Sales & Marketing Disc 1 of 2 (1999)
The New York Times Pocket MBA Series\n\n25 Keys to Selling your Products\n\nRead By: Grover Gardner YEAR: 1999
This misc cd contains 10 tracks and runs 57min 38sec.
Freedb: 950d800a
Buy: from Amazon.com

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  1. Micheal A. Kamins - The Need To Understand The Complexity Of Marketing (06:30)
  2. Micheal A. Kamins - Postiioning And Why It Is Important In Guiding Marketing Strategy (05:04)
  3. Micheal A. Kamins - Why The Job Of The Marketing Manager Is Key To The Success Of The Firm (03:52)
  4. Micheal A. Kamins - Understanding Why Knowledge Of The Marketing Enviroment contributes To A Firm's Success (07:38)
  5. Micheal A. Kamins - Managing Demand States (06:07)
  6. Micheal A. Kamins - Why A Lack Of Marketing Research Means "Flying Blind" (05:30)
  7. Micheal A. Kamins - A Guide For The Marketign Manager's Involvement In The Research Process (05:18)
  8. Micheal A. Kamins - The Importance Of Understanding The Comsumer Part 1 (05:09)
  9. Micheal A. Kamins - The Importance Of Understanding The Comsumer Part 2 (05:33)
  10. Micheal A. Kamins - Why Selling To The Entire Market May Not Be A Good Idea (06:50)


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